The Fourth Wave: Business in the 21st Century Herman Maynard

ISBN: 9781609941321

Published: August 31st 1996

ebook

240 pages


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The Fourth Wave: Business in the 21st Century  by  Herman Maynard

The Fourth Wave: Business in the 21st Century by Herman Maynard
August 31st 1996 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 240 pages | ISBN: 9781609941321 | 9.63 Mb

Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a fourth wave, an era of integration and responsibility far beyond Tofflers revolutionary description ofMoreApplying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a fourth wave, an era of integration and responsibility far beyond Tofflers revolutionary description of third-wave postindustrial society.

Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change. The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated.

The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship- who define their assets as ideas, information, creativity, and vision- and who strive for seamless boundaries between work and private lives for all employees.



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