William S. Paley Daniel Alef

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William S. Paley  by  Daniel Alef

William S. Paley by Daniel Alef
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In 1928 William Paley, son of one of the nations largest cigar producers, purchased United Independent Broadcasters Inc., a collection of 16 radio stations. He renamed it the Columbia Broadcasting System and built it into one of the nations largestMoreIn 1928 William Paley, son of one of the nations largest cigar producers, purchased United Independent Broadcasters Inc., a collection of 16 radio stations.

He renamed it the Columbia Broadcasting System and built it into one of the nations largest radio networks before turning to television.Although NBC had the largest networks, Paley focused on providing his stations with unique programming and top talent, first for radio and subsequently for television. He turned to public affairs, giving news his support and brining in some of the nations foremost newscasters from Edward R. Murrow to Eric Sevareid and Howard K. Smith.Paley also went after the best performers, raiding NBCs stable of stars while assembling a cast of the nations top talent including Bing Crosby, Jack Benny, Al Jolson, George Burns & Gracie Allen, and Kate Smith.

And he was a risk taker, airing Orson Wellss The War of the Worlds, and doing it so well that many people believed Martians had invaded the planet.As CBSs despotic patriarch, Paley became fabulously wealthy by insuring that his Tiffany Network helped determine what the nation first heard and saw at home every night.

Award-winning author Daniel Alef brings to life the story of one of Americas broadcasting giants. [1,313-word Titans of Fortune article]



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